The facts and figures behind this remarkable little barrier island

☀️
0
Sunny Days
Per year on average — one of the sunniest places in the US
🏠
0
Homes Impacted
By Hurricanes Helene & Milton in 2024 — and we rebuilt
👥
0
Residents
A small island with a big heart — 2020 census
📅
0
First Settled
Tom Pierce paid $1.25/acre — best real estate deal in Florida history
🌡️
0
Water Temp
Average Gulf temperature — warm enough year round
💪
0
Still Standing
The storms came. The community stayed. That's TI.

The real stories, characters and history that shaped this stretch of Gulf Coast

🌅
Documentary · 2024
The Green Flash — Steve Lamb & the Gulf Coast's Most Famous Smuggler
In 1973, a sun-bleached St. Pete Beach kid named Steve Lamb helped bring nine tons of marijuana ashore from Jamaica in a borrowed shrimp boat — at the time the largest drug bust in American history. He was 20 years old. That arrest, and everything that followed, made him a counterculture legend up and down this stretch of Gulf Coast. Steve spent decades running, hiding, building a life in Venezuela, returning, getting caught again, and finally — in his final years — becoming the subject of a documentary that would capture everything.
The documentary, simply titled The Green Flash, premiered at the 2024 Sunscreen Film Festival in St. Petersburg. It's named for the meteorological phenomenon locals know well — that vivid emerald flash right as the sun disappears into the Gulf. Steve described it from a hospital bed in one of his last interviews. He passed away on February 28, 2024 at the age of 71, just before the film's debut — but not before he got to see it.
"Just as the late-afternoon sun is disappearing into the western Gulf of Mexico, as the last sliver of orange light slides beneath the horizon, there's a bright green light. It's there and it's gone." — Steve Lamb, from The Green Flash documentary
The film screened at independent theaters throughout St. Pete Beach and the Gulf Coast in 2025. It's a love letter to this coast — messy, funny, tragic and deeply human. The kind of story that could only come from this stretch of water. Steve Lamb was not a hero in any conventional sense. But he was undeniably, completely, Gulf Coast.
Visit The Green Flash Documentary ↗
🎸
Music · Rock & Roll
Michael Clarke — The Byrds Drummer Who Called TI Home
Not every rock legend ends up on a barrier island in Florida — but Michael Clarke did. The drummer for The Byrds, one of the most influential bands of the 1960s, spent time on Treasure Island and left his mark on this community long before anyone was listing famous TI residents. Clarke played on some of the most iconic recordings in American rock history, including with the Flying Burrito Brothers and Firefall.
The Byrds defined a generation — their jangly 12-string guitar sound and soaring harmonies shaped everything from country rock to what would become alternative music. Having one of their founding members call this stretch of Gulf Coast home is a piece of local history worth knowing.
"The Byrds took folk music, rock and roll, and the wide-open feeling of the American West and made something entirely new. That spirit — open, free, coastal — fits right here." — A note on TI's musical connection
🏛️
History · Community
The Treasure Island Historical Society — Keepers of the Island's Memory
The Treasure Island Historical Society is the keeper of this island's memory — housing thousands of historical documents, photographs and artifacts that tell the full story of how a stretch of Gulf Coast barrier island became the community we know today. From the first landowner Tom Pierce paying $1.25 an acre in 1908, through the post-WWII construction boom and the rise of the beach hotel era, to the storms of 2024 — it's all documented.
If you want to understand what Treasure Island was before it was a destination, before the hotels and the Gulf Blvd restaurants and the vacation rentals, the Historical Society is where that story lives. They're a vital part of keeping the Salty Local spirit connected to where it actually came from.
"Treasures abound — thousands of historical documents, photographs and artifacts. This is where Treasure Island's story is preserved for generations to come." — Treasure Island Historical Society
Visit the Historical Society ↗
🗺️
History · Origin Story
How Treasure Island Got Its Name — $1.25 an Acre and a Buried Chest
In 1908, a man named Tom Pierce bought a barrier island on Florida's Gulf Coast for $1.25 an acre. It was mostly scrub, sand and mangrove — a strip of land between Boca Ciega Bay and the Gulf of Mexico with more mosquitoes than people. Other early landowners followed, including Whitey Harrell who by 1915 had begun to see what this place could become.
The story goes that the name "Treasure Island" came from a promotional stunt — developers buried a chest of "treasure" on the beach to draw attention to the lots they were selling. It worked. The name stuck. And what started as a real estate gimmick became the identity of one of the most beloved communities on the Gulf Coast. Sometimes the best stories start with a little theater.
Through the 1950s, Treasure Island saw a surge of residential and hotel construction — much of it built on fill from dredged material, artificially extending the island into Boca Ciega Bay. The TI that exists today — the streets, the neighborhoods, the waterfront homes — was literally built from the ground up, one dredge load at a time.
1908
Tom Pierce buys the island for $1.25/acre — the first landowner on record
1915
Whitey Harrell begins developing the island, recognizing its potential
1950s
Post-WWII construction boom — hotels, homes and artificial land extensions reshape TI
2024
Hurricanes Helene & Milton — TI faces its toughest test and refuses to quit
2025
The Salty Locals launches — a platform born from community, resilience and love for TI

A new question every week — tell us what you think, locals and visitors alike

This Week's Question
Cast your vote — results update live
Week of May 2026
What's the best time to watch the sunset on Treasure Island?
Right at the beach — 20 minutes before sunset
From the water — on a boat or paddleboard
At Caddy's or Ricky T's with a cold drink
Sunset Beach at the south tip — locals only spot
🦩 Thanks for voting! Your voice matters on TI.

Real locals. Real reasons. One sentence at a time.

"
After the hurricane, my neighbor I'd never spoken to in five years showed up with a chainsaw and breakfast. That's why I stay.
Dave R.
Treasure Island · 8 years
"
I came for a week in 2019 and never booked a return flight. Some places just grab you.
Jess M.
Adopted Local · 6 years
"
My kids grew up knowing every dolphin pod in the bay by name. Where else does that happen?
Sandra K.
Born & Raised
"
The sunsets are genuinely different here. I know everyone says that about their beach but I've traveled the world and I'm telling you — they're different.
Carla N.
Treasure Island · 11 years
🦩 Why Do You Stay?
Tell us in one sentence — your quote could be featured on this page
🦩 Beautiful — thank you! We'll review and may feature your quote on this page. Stay salty.

The faces behind the community. Nominated by the people who know them.

🌊
Beach Guardian
Carrie Auerbach
Treasure Island Beach Cleanup Organizer
Every second Saturday at 8:30am, Carrie shows up at Suncoast Sailing and leads the monthly beach cleanup that keeps TI's shoreline beautiful. Rain, heat, post-hurricane debris — she's there. The kind of person this island runs on.
2nd Saturday · 8:30am · Suncoast Sailing · 11165 Gulf Blvd
🦩
Nomination Open
Your Local Legend Here
TI Community · Treasure Island
Know someone who gives back, shows up and makes this island better every single day? Nominate them below and we'll feature their story right here.
Nomination Open
Your Local Legend Here
Gulf Coast Lifer · Treasure Island
The ones who stayed after the storms, helped their neighbors, and kept the spirit of TI alive when it mattered most. They deserve recognition.
🎣
Nomination Open
Your Local Legend Here
Salt of the Earth · Treasure Island
Whether they've lived here 40 years or 4 — some people just embody the Salty Local spirit from day one. Tell us about someone who deserves to be celebrated.
🏆 Nominate a Local Legend
Tell us about someone who makes Treasure Island special — we'll review and feature them on this page
🦩 Ahoy! We received your nomination and we'll review it soon. Thank you for celebrating the people who make TI great.

A live look at the island — and the spots that matter most

📹 Live Beach Webcam · Treasure Island, FL
📹
Live Webcam Coming Soon
We're setting up a live feed of Treasure Island beach so you can check conditions, sunsets and Gulf views in real time — anytime, anywhere.
View St. Pete Beach Cam ↗
🗺️ TI Cultural Landmarks Map

Spin the Wheel!
Daily Challenge
Points: 0
What Should I Do Today?
Spin the wheel and let Captain Flock decide!
Daily Challenge
Your Explorer Badges
Earn points by exploring Treasure Island!
🌡️ Water: ~78°F
☀️ Treasure Island: Loading...
🌊 Gulf: Calm
🚩 Beach Flag: Green ✓
🐢 Turtle Season: Active
12 exploring now
Captain Flock
The Salty Locals
Be Loud · Be Local · Be Salty
🦩
Ask Captain Flock
🦩
Captain Flock 🏴‍☠️
Online — ready to help
🦩
Powered by The Salty Locals 🦩 · thesaltylocals.com